Extranet:

Edellinen seminaari

Digitaaliset kanavat markkinointiviestinnässä
Aika: to 20.5.2010, seminaari klo 12.00-16.00, Speednetworking 16.00-16.45
Paikka: Wanha Satama, salit G-F, sisäänkäynti osoitteesta Kanavakatu 5.

Seuraava seminaari

Digitaaliset kanavat asiakassuhteen hoidossa ja myyntityön tukena
Aika: to 16.9.2010, seminaari klo 12.00-16.00
Paikka: Helsingin Messukeskus, Messuaukio 1, 00520 Helsinki, kongressisiiven sisäänkäynti

Kutsu seminaariin lähetetään viikolla 34.

Seminaarit

Extra-seminaari 31.3.2009

Aihe: Titans of Branding
Aika: ti 31.3.2009, 8.00 – 13.00
Paikka: Swedish School of Economics, Hanken, Arkadiankatu 22, Helsinki.

Ilmoittaudu pe 20.3. klo 14.00 mennessä.
Ilmoittaudu extra-seminaariin


Ohjelma

The BIG Seminar 2009 - Titans of Branding

“The innovation needs to be branded and the brand needs to be innovated continuously in order to survive in the global market.” Titans of Branding

* Welcome to participate this high-level international seminar focusing on innovative branding on the intense global marketplace.

* Experience a line-up of some of the most thought-provoking,influential and inspirational speakers rarely seen in Helsinki - the Titans of Branding.

* Share the centre stage for delivering a plethora of ideas, thoughts and strategies to become BIG and leave a global footprint

* Receive as seminar material the Brand new book, Titans of
Branding - a must read for marketing and brand directors!



Programme 31.3.2009

8 - 9 am REGISTRATION & EARLY BIRD GET TOGETHER



9:00 Welcome to CERS


  • Professor Christian Grönroos, Hanken

    What REALLY builds Brands: Lessons from the “Push-Pull” Marketplace


  • Don Schultz, Professor Emeritus-in-Service, Northwestern University, U.S.A

    10: 30 Coffee & Refreshment



    11:00 Titans of Branding - A BIG Book. Seeing the Framework anew.


  • Research Director Kirsti Lindberg-Repo, Hanken
    & Titans Team, IIFT, New Delhi

    Integrated Brand Marketing and Measuring Returns


  • Philip Kitchen, Professor, Marketing and Business Strategy, Hull University Business School, UK

    The Habbo Story. How a virtual hangout became a worldwide brand.


  • Dr. Juha Hynynen, Executive VP, Business Support and Company Development, Sulake Corporation Oy


  • Conclusions

    13:00 Happy End



    http://www2.hanken.fi/big/news/titans_seminar09.html

  • Aalto University Executive Education Oy , Mechelininkatu 3 C, FI-00100 HELSINKI
    Puh. 010 837 3700, Faksi 010 837 3710, divia@aaltoee.fi