DiViA: Briefly in English

Digital marketing is increasing its role in creating and developing customer relationships, customer services, and commerce.
The goal for DiViA is, through academic research and discussions with experts, to create knowledge about how digital channels and social media should be used, how customers feel about the new channels and marketing methods, and how they adopt and use them. In addition DiViA will examine other important questions concerning topics such as; customer relationships, integrated marketing, the effect of digitalisation on sales, customers and organisations, the value chain of digital marketing, different new agent-, community-, and portal-services.

We would like to come to understand how value can be (co-)created for customers. Also how new customers are acquired, developed, and maintained using channels and interactions. The goal is to create an outline and understanding as extensive as possible of these subjects. The means how to achieve it is by collecting research reports and distributing it in seminars, provoking discussions between different actors and experts about their experiences and visions. This kind of discussion forum has worked well and it seems like there is still a need for this kind.

Divia wants to focus on such topics that participating companies can make use of when planning their own marketing- and business -models. We are aiming to be on the cutting edge of research and theory creation. There does not exist many comparable projects even internationally. We are continuously networking with international instances that are creating new information.

DiViA 2010 is a continuation of a project that started 2002, to this day a total number of about 300 companies have participated in DiViA altogether.

03.04.2008
Download DiViA2009 brochure